RAEGAN WESLEY 



WORK ✿ PLAY ✿ HEY

Samsung | Doechii Unboxing Kit



🎉 Silver ADDY Award Winner!!! 🎉

As an extension of the Samsung Galaxy S25 Edge campaign featuring Doechii, we created a premium influencer unboxing experience that brought her
"Swamp Princess" world into a tangible luxury object. Inspired by the rich textures and organic beauty seen throughout the film, the custom burl wood presentation
box paired refined craftsmanship with subtle Southern-inspired details, housing the device alongside curated accessories in a lush green velvet interior.

The challenge was translating the visual language of the spot into a physical experience that felt elevated, authentic, and worthy of sharing. Every detail was
designed to extend the story beyond the screen, creating an immersive unboxing moment that reflected Doechii's natural influence. 🐊


Burl wood style collector’s box with a hidden magnetic closure and rich green velvet interior, 
featuring the Galaxy S25 Edge, a folded silk scarf, and a white alligator-textured phone case

TVC 




CREDITS

AD: Raegan Wesley
MADE @ CHEIL DALLAS
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